PS3 firmware 3.10 offering Facebook integration today

Sony announced that the next iteration of the PlayStation 3's firmware will be available for download starting today. Version 3.10 adds Facebook functionality to the PS3, including automatic Trophy and purchase updates. It also allows developers to include "trigger points" for Facebook integration in their PS3 games. Sony calls this Facebook service "the first phase of a variety of new features to further connect and enhance the online social experiences of PlayStation®3 (PS3™) computer entertainment system owner."

Other, less marquee features, include a new grid layout for photos and an updated friends list with the ability for users to change the background color of profiles. You can see the update in action on video here.